Animation and illustration
Engineering through to commercial house builders.
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Architectural graphic illustration is typically used to draw on key points that the customer what to highlight in a easy to understand graphic, like a landscape showing important features on site. Another is an exploded view of a ships decks to help guide where to go, or simply show an idea of how a new building will look. This is normally called an Artist’s impression.
Close up views showing details of a building, focussing on a special treatment or technique new to the building industry. Floor plans especially in 3d and colour can showcase a new development and help to illustrate features and location. Locating where you are when navigating is essential, and a clear and informative large scale plan or map is a great way to help users.
Realistic images showcasing processes and materials used in construction is a great way to give confidence in a new produce or technique. Another way to show how things are done by illustrating at the different stages in development of land and it’s environment. In large scale earthworks that include infrastructures like railway and road, typically the engineering that’s involved is complicated, and illustrations can help explain them quickly and support the message being said.
Technical or informative illustrations showing complex areas of a building or new technology in the construction industry are highly powerful communicators that educate and explain in a moment.