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Content management tips


D2N2 content management

Blog-044: D2N2 conference - my take on content marketing / managing.

An illustrators perspective...

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This I find very interesting, why... because it’s so rich and immediate. Fitting right in with current trends for easy content.

The BIG media here is Video...
YouTube is the 2nd most popular search site after Google. That’s why Google bought it I guess.

Video is very engaging and creates followers.

Video isn’t just a matter of making a short and posting it out there, there’s other ways to create content. Q&A’s live, Demo’s and you can direct message with audio messages.

Instagram for instance has typically 68% of potential customers search for user generated content before contacting them. It can be personable too, which is a credibility test in a way.
Remember that business is about relationships, and if a customer likes you, then you’re more likely to do business, even if your cost is higher than the competition.

Creative ways to promote your work...
if for instance you’re an illustrator or photographer, that doesn’t mean you can’t make a video with your work. A slide show with sound or narration. And if you don’t have the voice for it, animate the narration. Adobe have some brilliant software to help you do that.

In closing on this topic, I love this media because it’s creatively rich with visual, audio and personas. and it’s very now.

To find out more about Adrian and the illustration service, take a look at other blogs and see Adrian’s folio for examples of illustration and animation.


iPad for content marketing

Thanks for reading this, and I'd love to hear your thoughts.

If you're the sort of person who occatinally commissions illustration or animation, please connect up with me, and hopefully we can work together in the future.

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Author: Adrian Cartwright illustrator.

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Planet illustration blog 044 18/11/2019 - D2N2 conference 2019- Content management... by illustrator Adrian Cartwright

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