Artist impression of a building for a Table Tennis Club. Graphic artist architectural visual rendition.

Artist impressions

a thousand words in a moment

Typically an artist impression is associated with something that doesn’t exist. Using an Artist to produce a visual idea to stimulate the viewer and communicate the idea.

This is often used in architecture to help translate the architects design into an image that people can see and appreciate.

Working along side the architect or customer, producing draft images with each step of the way. This method is very effective and ensures the customer is very happy with the finished illustration. See reviews

Street Scene

A street scene is typically a view showing the subject in its situation. Often including surrounding architecture and features like roads, pavements and typical street furniture.

This particular artist impression is produced in watercolour, with a little pencil work. Constructed in 2 point perspective.

Artist impression in watercolour. illustration artist impression of a house
Artist impression of a architectural illustration visual for planning and site development illustration with an elevated view Architectural artist impression

Elevated view

Elevated views can suggest the layout and composition of the building. Although it’s not a typical view experienced when approaching the building, getting the right perspective will suggest both a layout and a view of the building. Software used SketchUp

Site plan in 3d

Helpful for some people who don’t like technical looking plans, and encourage engagement in a user friendly way

Artist impression of a site plan in watercolour site development. illustration of a housing site artist impression in watercolour
Artist impression of a new road intersection. illustration Artist impression of new traffic system

Civil engineering projects

Proposed engineering projects often need public engagement. This sort of illustration is very helpful for engineering development and planning.

House elevation

A typical view to promote the sale of a house on a housing development.

This artist impression will normally accompany other house designs, their floor plans and site plans.

Artist impression of a house. Architectural visual. illustration of a house artist impression
Architectural artist impression of a building. illustration of a building Artist impression HMRC Nottingham

Building upgrades

A street scene showing an existing building’s additional works. 

This commission by HMRC, was to promote a new pest control system.

3d modelling benefits

Benefits of producing artist impressions in a 3d modelling is immense.

Multiple views are cost effective, and other options like lighting, and cost effective updates and changes.

If you’re looking for an artist impression, I would normally recommend a 3d model approach.

Artist impressions Architectural visual illustration Artist impression for Toyota


Customer & illustrator Frequently asked questions

It’s best to contact Adrian with a clear idea what you want, but if you’re not sure, that’s no problem. You can have an informal chat about what you want to do. This is normally the best method. Call Adrian

Delivery is typically within 2 weeks. Although the delivery depends on many factors, like amount of work involved. The speed in which reference or answers to questions from the customer can also impact progress. In other cases, some commissions are completed in a matter of a few days. It all depends on the volume of work, and schedule. I suggest asking during the briefing. 

In 33 years freelancing, I’ve never had a job go bad. But I do have a process in place to help protect the customer and myself. It’s a simple process. The illustration is produce over multiple steps, to avoid confusion or going off track. My customers like it, because it involves them, giving input. That way we avoid misunderstanding things, and if so, it’s corrected at that stage.
I always encourage my customers to honestly give feedback when the illustration is delivered to make sure they’re happy with it. And if there’s anything (it happens), then it’s rectified.
Read my reviews to see how commissions go. Reviews

Typically, the copyright belongs to the original artist, but the exclusive usage belongs to the commissioning customer. This is standard international copyright law. And means that nobody without consent from the original artist and commissioner can legally use part of or wholly the art in question. Copyright Law

The best method to start with is a telephone conversation. This will cover many questions, and help guide the best options available. This will speed things up a lot, and answer any concerns you might have. Call Adrian 01332517544

Budgets are helpful, but not necessary. Sometimes people will put in a low budget, thinking it will get a good price for the illustration. The fact is, it will only limit the volume of work done for the commission.
Try to be realistic about commissioning a bespoke illustration from a professional illustrator.
I don’t overcharge my customers, because they’ll go somewhere else next time.

It’s good business to be honest and work together as a team to get the best results. Simples !
Often an illustrator will need reference to produce illustrations. Depending on the subject, the commissioning customer might have private information or technical data/plans or items that would be extremely helpful for producing the illustration.
So please collect reference suitable for the commission.
During the illustration process, it’s important that there’s communication between the illustrator and one other, who’s the point of contact regarding the illustration commission. This is often the person who contacts the illustrator originally. But sometimes it’s a team of people.
In that case one person should be appointed the main contact. This will avoid conflicting feedback, and keep a clear channel for communication.

Want more information?

With over 30 years experience, I’m sure we can help you… make that call.