Concept:
The project revolves around creating a unique shark character logo for a UK-based retail entertainment business that introduces an innovative indoor sports concept. The client sought a logo that captures the shark’s essence while maintaining a friendly, approachable demeanour, avoiding an overly menacing appearance or the softness of a dolphin. After multiple iterations and revisions on three initial compositions, the shark character took shape, balancing these traits.
Styling:
The logo needed to be simple, clean, and versatile. Given its use across various branding elements such as packaging and signage, the design was required to maintain its integrity in both standard and reversed-out colourways (white on a dark background). Special attention was given to ensure the logo functioned consistently in both settings without altering its core style.
Notes:
The artwork was created using Adobe Illustrator, with all elements strategically separated on different layers. This setup ensures flexibility for future projects and ease of modification during production or branding updates.
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