Description:
This is an illustration of a Tyre Cutaway Technical illustration Dunlop SP 9000 tyre.
And was commissioned via a graphic design company called Jubb Kerswell Associates for Dunlop UK.
Concept:
The client (Dunlop) wanted to promote their new tyre and showcase its new construction. So following meetings with the agency and Dunlop, it was decided to produce a graphical illustration with a focus on highlighting internal features. That’s when I was introduced to the project, and I recommended to create a cutaway technical illustration with a realistic style.
Styling:
The illustration is partly photography and was illustrated using Adobe Photoshop. Technical plans were supplied that required a high level of technical drawing to illustrate the construction of the tyre and show the internal features.
Notes:
This Technical illustration was ultimately used internationally for Dunlop, and is often used today to promote tyre sales.
More cutaway illustrations here, and more illustrations in the folio.
