Description:
Technical illustration in a line and tone style for a product catalogue.
Concept:
The project involved creating multiple technical line-art renderings to support product promotion and guide purchasing decisions within an UK online catalogue.
Styling:
Using digital illustration software, (Adobe illustrator) over fifty detailed technical illustrations were produced. Clean, minimal line work was combined with tonal shading to emphasise the product featured. Each illustration had the addition of simple environmental cues, enabling viewers to quickly understand the product’s intended application and use.
Notes:
A motorcycle product manufacturer with a diverse product range has partnered with Planet for its online marketing since 2016. This long-term collaboration has supported the ongoing development of the catalogue and reflects a strong, effective working relationship built over time.
