The graphic illustrations below demonstrate a broad range of styles and applications — from simple, logo-style illustrations to more developed branding graphics.

Graphic illustration is typically used to create strong visual impact or to communicate information quickly and clearly. Whether designed for emotional engagement or rapid understanding, the emphasis is on clarity, simplicity, and memorability.

Adobe Illustrator is the primary tool used for this type of work, enabling the creation of clean, scalable vector artwork that remains fully editable and adaptable across multiple platforms and formats.

SolarMedia employee profiles

Cover graphic

Graphic illustration created for a cover story focused on global staff within the solar industry.

The artwork uses flat colour and a limited palette to achieve a bold, contemporary “pop” aesthetic. A uniform layout structure ensures visual balance and a cohesive composition, allowing the subject matter to remain clear and impactful at cover scale.

Produced in Adobe Illustrator, the vector-based approach provides flexibility, scalability, and cost-effective adaptability across print and digital formats.

Karting team logo design. CJ Racing

Logo design created for a UK karting team.

The artwork was developed and finalised in Adobe Illustrator, allowing multiple design variations to be explored and refined during the concept stage. Working in vector format ensures the logo is fully scalable and adaptable.

The finished design can be exported in a range of file formats suitable for print, embroidery, signage, and digital use, maintaining clarity and consistency across all applications.

CJR logo design
Cartoon styled shark logo

Dart Shark Character

Graphic illustration developed to promote a new branding venture.

The shark character was designed to strike a careful balance — playful without becoming humorous, and strong without appearing aggressive. This required controlled styling, simplified forms, and considered expression to achieve the right tone.

Working within a limited colour palette added further constraint, particularly as the graphic illustration needed to function effectively reversed out in both black and white. The final design maintains clarity, personality, and impact across multiple backgrounds.

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illustration of cartoon character for Wheelie Bin
Unusual Top tips for freelancers from an expert illustrator. illustration of a freelance illustrator cartoon character

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Christmas Wishes illustration depicting a Las Vegas Christmas scene
Graphic illustration illustration of a heart for future medical technology

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folio image of illustration
Graphic illustration to help explain process. Simple style. Illustration infographic for travel

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Art Nouveau brand identity Brewsters Brewery Logo. Graphic illustrator.

FAQ - Frequently Asked Questions

Customer FAQ

illustrator FAQ

It’s best to contact Adrian with a clear idea what you want, but if you’re not sure, that’s no problem. You can have an informal chat about what you want to do. This is normally the best method. Call Adrian 07803126079

Delivery is typically within 2 weeks. Although the delivery depends on many factors, like amount of work involved. The speed in which reference or answers to questions from the customer can also impact progress. In other cases, some commissions are completed in a matter of a few days. It all depends on the volume of work, and schedule. I suggest asking during the briefing. 

In 33 years freelancing, I’ve never had a job go bad. But I do have a process in place to help protect the customer and myself. It’s a simple process. The illustration is produce over multiple steps, to avoid confusion or going off track. My customers like it, because it involves them, giving input. That way we avoid misunderstanding things, and if so, it’s corrected at that stage.
I always encourage my customers to honestly give feedback when the illustration is delivered to make sure they’re happy with it. And if there’s anything (it happens), then it’s rectified.
Read my reviews to see how commissions go. Reviews

Typically, the copyright belongs to the original artist, but the exclusive usage belongs to the commissioning customer. This is standard international copyright law. And means that nobody without consent from the original artist and commissioner can legally use part of or wholly the art in question. Copyright Law

The best method to start with is a telephone conversation. This will cover many questions, and help guide the best options available. This will speed things up a lot, and answer any concerns you might have. Call Adrian  07803126079

Budgets are helpful, but not necessary. Sometimes people will put in a low budget, thinking it will get a good price for the illustration. The fact is, it will only limit the volume of work done for the commission.
Try to be realistic about commissioning a bespoke illustration from a professional illustrator.
I don’t overcharge my customers, because they’ll go somewhere else next time.

It’s good business to be honest and work together as a team to get the best results. Simples !
Often an illustrator will need reference to produce illustrations. Depending on the subject, the commissioning customer might have private information or technical data/plans or items that would be extremely helpful for producing the illustration.
So please collect reference suitable for the commission.

During the illustration process, it’s important that there’s communication between the illustrator and one other, who’s the point of contact regarding the illustration commission. This is often the person who contacts the illustrator originally. But sometimes it’s a team of people.
In that case one person should be appointed the main contact. This will avoid conflicting feedback, and keep a clear channel for communication.