infographics is a graphical picture that explains information or a message in a structured way.
Instead of using lots of words, it combines simple graphics, icons, numbers, and short pieces of text to make something easy to understand quickly.
For example, an infographic might show:
How something works
The steps in a process
Statistics or comparisons
The benefits of a product
The main goal is clarity and speed — helping people understand information at a glance and as the saying goes, a picture paints a thousand words.
Below are examples of infographics that are illustrated in different ways. Some are graphical and others more technical. Sometime adding humour to a infographic can create a theme of levity and encourage interest in the graphic and it’s message.
Quite often the style of the infographic is overlooked and can adopt a generic style and theme that blurs when readers are presented with similar looking infographics. Ultimately planet always consider the key objectives of the infographic first, and only then consider a suitable style.
infographic for travel
Infographic illustration comparing the advantages and limitations of a specialist mobility chair for air, sea, road, and rail travel. The visual follows a passenger’s journey from arrival to departure, highlighting how the chair improves accessibility and convenience throughout.
Designed as a clear, text-light graphic, the illustration communicates the concept quickly and supports multilingual sales and marketing use internationally.
Created in Adobe Illustrator, the style is simple and focused, using universal symbols and a clean side-view composition to ensure clarity, efficiency, and immediate understanding.
illo title
Infographic illustrating the corridor between Oxford and Cambridge in the United Kingdom.
The graphic presents a simplified map layout highlighting key towns, transport links, research hubs, and areas of economic growth across the region. Using clear icons, colour-coded zones, the infographic communicates connectivity, and development opportunities within the Oxford–Cambridge corridor.
Designed for clarity and quick comprehension, the visual balances geographic accuracy with simplified mapping inspired by the London Underground maps.
5G medical infographics
infographic Illustration developed to represent future medical technology integrated with advanced mobile systems.
The artwork was commissioned to visually promote and explain emerging technological developments in a clear, engaging way. The illustrations helped to communicate the concept quickly and effectively with multiple infographic illustrations.
Styled with a contemporary medical aesthetic, the design uses clean line-work, controlled colour palettes, and subtle iconography to reinforce its healthcare context. Produced entirely in Adobe Illustrator for use in marketing materials.
infographic map
infographic map presenting an aerial plan of a town centre, created to enhance the visual impact of a strategy report. The 3D perspective adds depth, helping viewers understand the layout, buildings, and access points clearly.
Designed in a clean, minimalist style with muted tones and subtle shading, the image uses selective colour highlights and directional arrows to emphasise key areas. The 3D map was developed in SketchUp and tailored to support a report focused on shopping centre strategy and development.
Old style infographic
Margarita infographic in an old style. Traditional Technical drawing style with hand drawn lettering and shading. This style of infographic is ideal for a more traditional look when technical drawings were drafted on paper.
a journey infographic
Artistic infographic created to communicate the challenges and processes involved in developing a jet engine, presented in a TED Talk–style storyboard format.
The objective was to build shared understanding and empathy between departments by visually explaining the complexities each team faces, supporting smoother collaboration and production.
Styled in a clear, message-focused way, the illustration simplifies technical content into engaging visuals. Extensive consultation with engineers and managers informed the content. Initial pencil scribe drawings were refined and redrawn in Adobe Illustrator for final production.
Corporate strategy infographic
infographic commissioned to promote a new global service to customers, workforce, and shareholders worldwide.
The infographic highlights key features and benefits of the service in a clear, engaging way. Produced in Adobe Illustrator, the artwork supported the launch and was presented at the company’s AGM to generate awareness and stakeholder interest.
Office planning infographic
The infographic depicts a generic working environment with people across different office settings, while subtly showcasing the client’s bespoke layout capabilities.
Created in a clean isometric style, the infographic gives a flexible, drag-and-drop feel. Stepped platforms connect workspaces to suggest adaptability, while minimal shading keeps the composition light, modern, and easy to understand.
FAQ - Frequently Asked Questions
Customer FAQ
illustrator FAQ
How much will it cost ?
It’s best to contact Adrian with a clear idea what you want, but if you’re not sure, that’s no problem. You can have an informal chat about what you want to do. This is normally the best method. Call Adrian 07803126079
When can I have it ?
Delivery is typically within 2 weeks. Although the delivery depends on many factors, like amount of work involved. The speed in which reference or answers to questions from the customer can also impact progress. In other cases, some commissions are completed in a matter of a few days. It all depends on the volume of work, and schedule. I suggest asking during the briefing.
What if I don't like it ?
In 33 years freelancing, I’ve never had a job go bad. But I do have a process in place to help protect the customer and myself. It’s a simple process. The illustration is produce over multiple steps, to avoid confusion or going off track. My customers like it, because it involves them, giving input. That way we avoid misunderstanding things, and if so, it’s corrected at that stage.
I always encourage my customers to honestly give feedback when the illustration is delivered to make sure they’re happy with it. And if there’s anything (it happens), then it’s rectified.
Read my reviews to see how commissions go. Reviews
Copyright, who owns it ?
Typically, the copyright belongs to the original artist, but the exclusive usage belongs to the commissioning customer. This is standard international copyright law. And means that nobody without consent from the original artist and commissioner can legally use part of or wholly the art in question. Copyright Law
What do you want illustrating ?
The best method to start with is a telephone conversation. This will cover many questions, and help guide the best options available. This will speed things up a lot, and answer any concerns you might have. Call Adrian 07803126079
Do you have a budget ?
Try to be realistic about commissioning a bespoke illustration from a professional illustrator.
I don’t overcharge my customers, because they’ll go somewhere else next time.
It’s good business to be honest and work together as a team to get the best results. Simples !
Collect all the information you have to help produce the illustration
So please collect reference suitable for the commission.
Are you available for questions & updates ?
During the illustration process, it’s important that there’s communication between the illustrator and one other, who’s the point of contact regarding the illustration commission. This is often the person who contacts the illustrator originally. But sometimes it’s a team of people.
In that case one person should be appointed the main contact. This will avoid conflicting feedback, and keep a clear channel for communication.
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